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Adobe Marketo Engage Architect Master Sample Questions (Q89-Q94):

NEW QUESTION # 89
A marketing operations manager is configuring a new Marketo implementation for an investment fund to communicate with customers. Approximately 40 marketers work in Marketo, and have various levels of expertise with the system. Additionally, marketers can customize forms and landing pages to meet their needs. There are several fields in the database that are Personally Identifiable Information (PII) and must be protected.
How would the marketing operations manager ensure that Marketo users do not create forms that expose the PII fields, encouraging customers to fill out private information?

A. In the Field Management section, select the field and enable the "Mark Field as Sensitive" checkbox
B. Create a custom Javascript on the frontend webpage to verify data before form submission
C. Enable CAPTCHA in the form configuration settings to ensure that the data will not be sent
D. In the Admin section, select the field and enable the "Block Field Updates" feature

Answer: A

NEW QUESTION # 90
Which integrations are commonly used with Marketo? (Choose two)

A. CRM integrations
B. Manual lead imports
C. Predictive analytics tools
D. Social media posting tools

Answer: A,C

NEW QUESTION # 91
A marketing team wants to modify their sales process to add an extra step where CRM-based operators will qualify leads before passing them to field sales agents. The marketing team needs guidance since this is a new function for them, but they cannot spend much time updating Marketo since SDR reps are being hired in two weeks.
Which step is essential before this change goes into effect?

A. Create a new lead scoring model before hiring SDR reps
B. Review the existing lead segmentation and lead routing automations, and edit them so alerts will be sent to SDRs instead of sales managers
C. Check that the database size will still be compliant with the expected volume of new leads that the SDRs will manage
D. Check existing nurture programs, and advise the business of overlapping areas between SDR involvement and automated nurtures

Answer: B

NEW QUESTION # 92
How can you scale a Marketo Engage instance for global campaigns?

A. Use Smart Lists for all segmentations
B. Consolidate all campaigns into a single workspace
C. Avoid using dynamic content
D. Create separate workspaces for each region

Answer: D

NEW QUESTION # 93
A client observes low engagement rates due to spam complaints.
What action is recommended?

A. Adjust recipient preferences
B. Use double opt-in for subscriptions
C. Warm up IP addresses
D. Increase sending frequency

Answer: B

NEW QUESTION # 94
......

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